Tips for Using Video in Your Social Media Marketing Efforts
These days, there’s more to do on social media than just hang out with friends online. With a combined user base of more than 4.6 billion, these sites provide a valuable outlet for brands to promote themselves through a wide range of content types. Video content, in particular, has exploded in recent years, making it a staple of many users’ newsfeeds.
The use of videos in social media campaigns is natural. Users can quickly locate any type of video they choose on social media, be it an advertisement, a trailer for a forthcoming blockbuster film, or a clip from the viral meme that everyone is talking about.
Statistics show that over seventy-three percent of social media users are interested in watching videos. In addition, video uploads on social media are seen by a larger audience. The sheer magnitude of these results demonstrates the power of video marketing in the social media realm.
Now the challenge becomes how to make your films noticeable on these oversaturated sites.
Read this fast reference to ensure that your social video marketing strategy is successful.
How should we decide on the best type of video to use in our social media marketing efforts?
In order to maximise the effectiveness of your social media marketing efforts, you may use a variety of different video formats. Unfortunately, not all of them will work on every system. However, shorter kinds of video content are becoming increasingly popular across most social networking sites.
Keep in mind that people on social media tend to be fickle. In the space of a single second, they may hop from continent to continent. For this reason, platforms prefer shorter types of video content. Some popular short films on social media are as follows:
Videos that explain things
Short movies that provide an overview of a service or good are known as “explainer videos.” In other words, they explain the “what,” “who,” and “why” of your company. The great thing about these videos is that they don’t have to be too long for viewers to get a feel for what your company does.
Streaming video in real time
It’s possible that the length of videos broadcast in real time may surprise you. Social media users, however, find it quite interesting. The real-time video-streaming services Facebook Live, Instagram Live, and Twitter’s Periscope. Live videos are a fantastic medium through which to engage with your audience, whether by answering their questions or providing them with an exclusive glimpse behind the scenes.
Documentaries that show you how to do something
Create a video tutorial explaining how to use your product or service. In addition, it demonstrates your reliability and expertise in the business world.
Video excerpts
Make a teaser trailer for a future product or event with a few short clips. In addition to using your own video GIFs, you can also use hilarious memes to increase interest in trending topics.
Videos created by users
Including your followers in videos is a great method to increase interaction with your audience. It’s a wonderful chance to repay their generosity and demonstrate your gratitude. Consumers will feel more comfortable doing business with you if they see user-generated material on your website.
Which platforms should you use?
Different social networking sites have different features. When making videos for any of these platforms, you’ll need to keep a few nuances in mind. If you want to increase people’s trust in you and your business, some of them are great for boosting your internet presence while others are better for adding social evidence.
Selecting the most appropriate social media platform for your videos will allow you to more precisely target your audience with your message, thus producing better results for your campaign.
How to make the most of some of the most well-known social media sites for advertising videos is outlined below.
YouTube
When it comes to uploading lengthy video content, YouTube is unrivalled. It works wonderfully for tutorials and product showcases. With over 2 billion monthly users, this is the place to be if you want to get your name out there.
When it comes to sharing movies of a shorter length or going live, Facebook is the greatest option. Short videos can be used to generate excitement. With more than a billion monthly active users, Facebook makes it possible to communicate with large numbers of people all at once.
Instagram is an effective social media tool for building user-generated campaigns and connecting with followers on an emotional level.
More than half a billion Instagram users log in every day, totaling more than 1.1 billion monthly users. Since the platform’s algorithm prioritises shorter clips over longer ones, it is ideal for short-form videos.
Customers on this network are looking for a more informal, conversational relationship with brands. Videos that focus on the consumer, such as tutorials, frequently asked questions, and teasers, work well on this platform.
Video promotion in social media: what works
It’s time to go deeper into the process of making successful social media videos now that you know the important video formats and platforms to focus on. To make your videos more interesting, consider these guidelines.
You should investigate your potential customers
If you want your brand videos to go well, you need to know exactly who you’re talking to.
To do this, you must first learn about and investigate their demographics, hobbies, and habits. Then, and only then, can you make videos that truly connect with your audience and meet their requirements.
Prioritize content quality
If you want your video marketing efforts to pay off, you need to focus on making content that people actually want to watch. To that end, it’s important to steer clear of using dull talking heads and stock footage. Instead, you should sprinkle in some amusing or informative details to keep your readers interested.
Make use of the art of the tale
Stories in video format are very popular on social media. It’s clear that the backbone of each successful viral video is an emotional tale.
For this reason, instead of just brazenly promoting your items or services in your films, you should use narrative approaches.
Regularly produce new video content
No single video has the magical power to solve all your problems. In order to keep your viewers engaged for the long haul, you need to release a succession of eye-catching films.