Strategies For Analyzing Competitors On Instagram And Achieving Success
Brands need to study their social media rivals and come up with a strategy to differentiate themselves from the pack. Brands may learn from their competitors’ content gaps and posting habits, among other strategies, with the aid of an Instagram competition study.
Just what does a report like this about your Instagram rivals entail?
The term “competitive analysis” is used to describe the methodical investigation, evaluation, and comparison of the relative advantages and disadvantages of competing businesses. It entails investigating your rivals in greater detail, from their price to their marketing approaches. You may learn more about your target market’s preferences and what makes your product or service stand out from the competition by doing a thorough research of the market.
Sprout Social’s Instagram Competitors Report, accessible on the Professional plan and above, helps businesses gain insight into the approach taken by their competitors on Instagram from a profile level. This report may be used in the same way as the Facebook Competitors Report to monitor the audience size and engagement of any public Instagram profile.
The benefits of analysing your Instagram competitors.
An Instagram competition research report will help you keep an advantage on the network whether you’re a seasoned pro or just getting started with an account. Several considerations necessitate an examination of the competition on Instagram.
Create your own Key Performance Indicators by comparing them to the market.
You may gauge how well your company is doing in comparison to others in your field by conducting a brand benchmarking study. Setting Instagram objectives might be aided by making comparisons to similar businesses.
Your company may learn what kinds of content resonate most with its audience, how frequently to post, and other useful information by analysing key performance indicators (KPIs). You may maintain tabs on industry and social trends by monitoring the key performance indicators (KPIs) of your Instagram rivals. Better more, you’ll be able to see what isn’t working for your contemporaries and figure out how to outmanoeuvre them.
Which Instagram stats matter most for competitors?
Average numbers for followers, interaction, audience growth, publishing behaviour (various sorts of material uploaded), and top posts can be seen in Sprout’s Instagram Competitors Report. Trends throughout time are displayed in interactive graphs, and data charts provide more context. Sprout’s Advanced Listening features may be used to research hot topics and hashtags in your field.
We have a wealth of data at our disposal from which your brand may benefit. What they entail and why they matter is briefly discussed below.
1. Adherents
The popularity and trust in a firm are reflected in its fan base. You may consider of the number of followers as a supplementary statistic for engagement, despite the fact that it is a good sign of audience size and brand loyalty. Gaining a large number of followers used to be the main objective of social media, but now days the landscape is much more nuanced.
It’s likely that an account isn’t engaging with its audience if it has thousands of followers but continuously poor interaction. Conversely, a company with fewer followers but steady interaction can be more in touch with its target demographic and more likely to provide high-quality content.
2. Participation
Sprout provides numerous metrics—including industry norms—for gauging user involvement. One of the most important indicators of success is how well your brand’s content is received by its intended audience, and this is measured by engagement. Likes and comments are two forms of engagement to consider while doing your research.
The popularity and reception of a post are indicators of its value. Users can express their approval of a content with a like, while comments can be more free-form. Instagram users’ collective responses, both favourable and negative, in the comments section reveal a widespread emotional response to the post.
3. An expanding fan base
Always keep in mind that the number of your followers reflects the trustworthiness and popularity of your business. Having a larger number of followers increases exposure and interaction with your brand.
To find out which messages contributed most to an increase in your audience, check out the Audience Growth section and compare it to the Sent Messages Report. This information might serve as a jumping-off point for your future writing projects.
4. How to Act When Publishing
The publishing behaviour of Instagram users is defined by the variety of content they share during a certain time frame. Images, slideshows, and videos all fall under this category. While Sprout Social does provide an Optimal Send Time tool, monitoring the regularity with which your rivals post might give you a better idea of whether or not you need to increase your own output.
5. Best comments
Top post analysis, like engagement, is useful since it reveals your rivals’ strongest pieces of content. You may check out how many people interacted with a post along with its popularity ranking. Examine the reasons behind a post’s success by analysing similar ones using the Competitor Posts Report.
Was it because it served as a helpful guide to the product that the post did well? Was it a coordinated effort? Determine what these postings are achieving that your material is not, and then go back to the drawing board to develop a better approach.
6. Hashtags
Brands often utilise hashtags to increase their organic reach, so it’s important to zero in on the best ones. Over time, hashtags can increase traffic to your page and collect user opinions about your company.
Do not just steal the hashtags used by your competitors. Instead, you should strive for variety and create new ones, such as branded hashtags. Keep an eye on the average amount of hashtags used in each post, not just the most popular ones.