Social Media

Data On Social Media Use By Digital Marketers In 2022

These days, everyone is glued to their social media feeds. You won’t believe these staggering numbers about people’s time spent on social media.

Having a strong social media presence may help your digital marketing efforts.

If you’re searching for empirical evidence of social media marketing’s benefits, you’ve found the ideal spot. Worldwide, there are currently 4.55 billion active social media users, a 9.9 percent increase from last year.

In other words, during the past year, 400 million people have joined at least one social networking platform.

Facebook, YouTube, WhatsApp, and Instagram are the four most popular social media platforms in the world.

Read on to learn the many ways in which social media advertising may benefit your company.

In general, how many people make monthly use of social media?

Eighty-four percent of Americans use social media as of 2021.

Around 57.6 percent of those online are active users across all of social media platforms. It indicates that more than half of all people on the planet use some kind of social media on a monthly basis.

There are more than a billion active users across the seven largest social networks each month.

Facebook is by far the most popular social media platform, followed by YouTube and the rest of the metaverse (including WhatsApp, Instagram, and Facebook Messenger) in that order.

Data Broken Down by Platform

Below are the top social media platforms of 2021, along with key metrics for their success.

1. Facebook

There’s a good reason why Facebook is first here. In addition to their staggering monthly user count of 2.89 billion and counting, 69% of all adults in the United States have logged on to Facebook at some point in the last year.

Data from Facebook in 2021 reveals a tale with numerous chapters centred on younger users.

Facebook is also quite useful for commercial purposes. Facebook is used by over 200 million companies to connect with their consumers.

Try Facebook if you want your brand to have greater interaction with its audience.

2. YouTube (2)

YouTube is, behind Google, the most visited website in the world.

YouTubers often add 500+ hours of new material per minute. That’s a lot of stuff, plus ads and marketing for many companies.

3. Instagram

More than a billion people across the world are now linked together through Instagram’s sharing and creative capabilities.

Instagram is also a popular platform for consumers to engage with brands. Daily, Instagram users browse over 200 million different stores. Clearly, Instagram’s popularity as a marketing tool has attracted a growing number of businesses.

Instagram claims that 90% of its users are brand followers and 87% are prompted to purchase after seeing a product.

Instagram data on consumer behaviour in stores is also fascinating.

In addition, 86% of Instagram users would check out a product if it were shareable, and 50% of shoppers have clicked through to a website after viewing a product in Instagram Stories.

4. LinkedIn

Across the world, people use LinkedIn. There are more than 800 million users on the business network, hailing from over 200 different countries. The site has a wide audience because of its reputation as a fruitful medium for professional promotion and networking.

U.S. consumers chose LinkedIn as the digital site they trusted the best to keep their information secure in a recent assessment of consumer trust.

A majority of LinkedIn’s members (59.2%) are between the ages of 25 and 34, while the majority of users (56.6%) are male.

LinkedIn’s strengths also extend to business-to-business interactions. LinkedIn found itself to be the most effective medium for generating leads.

5. Pinboard

Pinterest isn’t limited to wedding boards or recipe bookmarks you’ll never use. They utilise it because it can be used for practically everything they can think of.

Around 80% of Pinterest’s weekly visitors have found a new brand or product while browsing the network’s feed, and this number is growing rapidly as more than 459 million people use the site for inspiration.

To top it all off, Pinterest has been thriving. Incredible growth of 43% year over year in revenue was seen in the third quarter of 2021.

Yet, most Pinterest users are actively pursuing a goal. If you’re looking for something with a specific purpose, Pinterest is miles ahead of the pack. This is due to the fact that shopping is the primary reason why 55% of its users use the app.

6. TikTok is the sixth.

There is no denying that TikTok has a role in the marketing mix for many firms, with 1 billion monthly active users, 60% of whom are 18-34 years old.

Entertainment, dancing, fitness/sport, home improvement/DIY, beauty, and fashion are the most-viewed hashtag categories. TikTok consumers are more likely to engage with brands who provide content in one of these areas.

To what extent does TikTok play a role in online shopping? Adweek and Morning Consult found that 36% of millennials and 15% of Gen Zers have made a purchase after being inspired by something they saw on TikTok.

Use the platform’s data-driven recommendations to get started making content for TikTok.

7. Snapchat

There are over 58% of Snapchat’s user population between the ages of 13 and 24, making it an excellent platform for marketers marketing to this demographic.

Snapchat claims that there are 306 million active users who spend 30 minutes each day on the app. It was estimated in 2019 that over 210 million photos were being made daily.


New social media trends, features, and more will appear during 2022.

These social media giants will certainly continue to dominate the industry because of their flexibility, connectivity, and user engagement.

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