Tricks that are certain to make your social media posts more engaging
Do you feel like you’re lacking in the social department? In that case, you’re in good company. Research conducted in the United States by Visual Objects indicates that over 93% of small businesses face difficulties when attempting to sell themselves using social media. One-fifth of companies have said they have trouble coming up with engaging content for social media.
Since social media is where businesses of the future will be built, this is quite worrisome. In the age of social media, brands that can’t successfully compete risk losing customers and revenue. If your brand fits this description, you need to act quickly to prevent the negative effects of your social media content crisis from spreading.
Not everything is hopeless at this point.
The good news comes now. You may get out of this sticky scenario by developing a solid social media content plan that supports your company’s goals.
To achieve success in social media, just follow the 8 steps I’ve outlined below.
Use seasonal and holiday sales to your advantage
Joining the social media holiday marketing bandwagon is a great way to inject some life into your social media content. You may have observed that throughout the Christmas season, many different brands all have special promotions. Customers are more willing to spend money on companies that catch their attention over the Christmas season because of their giving mood.
The following are some suggestions to consider while planning your holiday/seasonal marketing:
- Promote for the upcoming season or holiday at least two to three weeks in advance. Doing so will help establish early brand recognition. Because people have been exposed to your posts consistently for weeks, even if they are last-minute buyers, they are more likely to remember your brand.
- Write short blog pieces that highlight the ways your product or service may enhance the celebrations of your target audience.
- Customers who have supported your business in the past should be thanked and rewarded with special deals.
- Supply freebies with each purchase.
- Get potential customers signed up for your email list now so you can send them seasonal specials as they get closer.
- Pitch your current clientele on the idea of sharing holiday-themed product photos on social media. Potential customers investigating your brand may find this to be an impressive endorsement.
Set up a social media content generation pipeline to guarantee high-standards of quality and uniformity
A customer-driven social media content strategy is essential, as is a robust social production content methodology.
When it comes to content creation, one of the biggest obstacles for organisations is often a lack of direction. There is often a lack of consensus among employees on who is responsible for what when it comes to social media posts. The need to work together has its own unique difficulties.
Accenture found that just 17 percent of corporate executives reported being successful at “decluttering” their marketing activities and achieving strategic alignment amongst teams. The remainder are having trouble doing so due to patchy cross-team communication. The availability of a solid and potent social content development workflow would be of great assistance in this case.
Pick objectives for your social media posts that actually matter to your target market
When it comes to social media, most companies prioritise posting material that helps advance company objectives. A few examples include attracting more visitors, getting more people to join up for your email list, keeping shoppers from giving up on their carts, etc. However, this can only occur if potential buyers are actively involved as well. If you want to succeed in business, you need their help.
Customers will only cooperate with your company if they see some benefit from doing so, or at least tolerate it. In short, the aims of your social media post should have some significance for the individuals who will be seeing it.
So, you should think about making a content calendar that people actually want to use. Follow the lead of your potential customers when deciding what to post on social media.
Put a face on your business and your brand
Humanizing yourself and your material is a certain technique to make your social media content stand out from the crowd.
What exactly does it mean to “humanise” a brand or business? Basically, it implies incorporating those traits into a business’s social media presence and interactions, which gives customers the impression that the brand is more like a person, a friend, than a faceless corporation. Specifications for such features usually consist of things like –
- Keeping an eye on the global political and social scene.
- Don’t publish anything on social media that comes out as robotic.
- Avoiding overt self-promotion while yet producing useful material is essential.
- Recognizing the importance of maintaining positive customer connections over maximising revenues.
- being honest about the brand’s history of failures.
- Being available on many social media sites to answer questions and resolve problems from your audience.
- Spending money on creating a welcoming and approachable atmosphere for the brand.
- Make sure your social interaction is constant and dependable by using powerful software for marketing automation.
Increase exposure for a single message by using a variety of media
Brands often fail to capitalise on the social media marketing opportunities available by not tailoring their content strategy to each channel specifically. People have been known to use Facebook for one purpose while Instagram is used for something completely different. Or, they may advertise the same item from a variety of perspectives.
Doing so can be quite perplexing to potential customers, especially if they are already following you across many social media platforms. That’s why it’s crucial to sell your service with a unified voice across all of your social media channels.
Making use of the same content format in several contexts might help keep your message from becoming stale. Create an infographic for Facebook or a video reel for Instagram based on that long piece you just wrote for LinkedIn. To use video in this way for marketing purposes is brilliant.