How to capture the interest of your social media followers in fewer than 280 characters?
TL;DR means “too lengthy, didn’t read” if you’re not familiar with the acronym.
Every Facebook user has experienced the moment when an eye-catching photo stops them in their tracks. We pause to examine the photograph. There are a few lines of text shown, followed by a “See More” link.
When we do, BOOM!
No one is going to read the big wall of material that is hurtling down the page, engulfing our screens and attacking our attention spans.
It’s true that you’ve witnessed something and thought, “Wow, no thanks.”
Someone of significance may have been trying to get through in the post. They’ve made a terrible error in judgement, whether they’re a business owner or just someone attempting to talk to their friends about what they’re interested in.
They wrongly assumed that people nowadays would be interested in reading.
If you want your business’s social media postings to be successful, they need to be succinct, memorable, and easy to read.
Yet, there is a fine art to writing an engaging social media post, and if you don’t know what you’re doing, you might end up alienating your followers and appearing entirely out of touch with their needs and interests.
In this article, I’ll provide some tried-and-true methods for writing captivating social media posts that will entice readers to engage with your content.
Put in some memes and comical pictures
Nowadays, everyone and their mother has a meme account. Memes, for those who are unaware, are online images of textual comedy, generally commenting on some aspect of contemporary culture.
For example, if you want people to stop scrolling and pay attention to your Facebook ad, you might use a meme.
It’s estimated that 1 million memes are posted every day on Instagram. That suggests they are well-accepted by the audience and don’t need much mental effort to comprehend.
In addition, by using a well-known pop culture person or meme fad, you may engage your audience in a lighthearted and approachable way.
Let’s cut to the chase
When posting, please get to the point. Unlike blog posts, you won’t need to spend an hour crafting a 200-word lead in which you explain the topic.
It’s true that less is more when it comes to social media, especially when working within constraints such as Twitter’s character count.
If you want your followers to pay attention to your message, you should go right to the point and explain what it’s about.
Fill in some interesting trivia
Fun facts and trivia are always popular. Telling amusing stories about it at a dinner party or other social gathering might help get people interested in what you’re presenting.
Engaging social media users who are otherwise bored may be achieved via the usage of some imaginative artwork.
There is a lot of generic material available. It’s all the same, and when different advertisers use the same language, their advertising might start to blend together. That’s why you have to come up with an unconventional solution.
Easter eggs are used in this context. They let you to communicate with your audience and draw attention without resorting to a wall of words.
When we talk about Easter eggs, what exactly do we mean? They are a secret bonus that comes as a pleasant surprise to end consumers.
The logo for Baskin-Robbins contains a clever hidden message that has helped the brand become instantly identifiable.
Baskin-Robbins is well-known for their ice cream, which comes in 31 different flavours. Due to this, the number 31 is shown in pink within the famous “BR” emblem.
Using creative graphics and Easter Eggs like these in your branding and social media postings can keep your fans guessing.
It comes to reason that customers who follow you on social media would like access to exclusive promotions and deals. Customers will always try to haggle down the price of your goods or services, no matter how reasonably you’ve set it.
Logic would lead you to that conclusion, but the data are there to back it up just in case.
Seventy percent of Gen Yers say they often check in with their favourite companies on social media. Half or more of these respondents say they participate primarily for the chance to save money at their favourite stores.
Social media followers will pay closer attention to the content you share on Twitter, Facebook, and Instagram if you offer discounts and exclusive promotions in your updates. If you have enough sales throughout the year, customers will come to anticipate them.
That’s why they’ll actively seek out your articles and go through them seeking for the next great deal to buy anything from you. You’ve effectively motivated people to follow your brand on social media, which means they’ll be more likely to do so in the future.
Promote games of skill and competition
Almost everyone enjoys the feeling of winning. The majority of us human beings thrive on difficulty and relish the chance to win a prize.
Take advantage of this universal urge by hosting contests and challenges on your social media pages.
When you give anything away for free, people take notice. A simple coupon for a future purchase, for example, may be a great way to get people talking about your postings and using your platforms.