An Easy Method for Putting Up a Weekly Report On Your Social Media Activity

The percentage of people who actively use social media is now far above 50% worldwide. Just based on that number, you’d be foolish not to embrace social media to expand your consumer base and boost your brand’s visibility.

What’s the catch? It might be difficult to demonstrate a return on investment for social media advertising. It’s true that people are like and sharing your content. How, though, will that affect sales?

Wait until you’re trying to convince a customer, supervisor, or stakeholder that your social media efforts are paying off for the business to realise how difficult it can be to justify investing time and money on platforms that rely largely on nebulous analytics.

Just what is a social media report?

Your social media efforts may be summarised in a report that provides key metrics and insights. It might range from a simple collection of statistics on a spreadsheet to a magnificent slide presentation full of observations and insights.

Simply put, a social media report clarifies your social media efforts for you and, by extension, your clients, superiors, and other stakeholders. It’s useful for addressing the pressing issue of “Is my social media marketing working?”

Here are some of the things a social media report may help you with:

• Create a plan and set some objectives for your social media efforts.
• Inform you of the status of your entire social media objectives
• Justify the time and effort spent on social media by demonstrating their value.
• Successful social media campaigns should be highlighted and replicated.
• Figure out what isn’t functioning so you can fix it (and how you can address those failures)
• Learn something new or discover a chance to expand your brand.
• You should compare your brand’s social media presence and existing stats to those of similar brands.

How to compile a social media report every week?

What kind of format should weekly social media reports take?

Be specific with your objectives

For what purpose are you compiling this report on your social media activity? It is important to set clear expectations for the social media report’s intended audience in order to ensure that the KPIs offered within it are properly interpreted. This will allow them to get a clear picture of where the brand stands in relation to competitors using the data and insights provided in the report.

Specify who should receive

In this case, who are the players? Why would this report help them? You may tailor a social media report to the specific needs of your intended audience by first determining who will be reading it.

Set the timeline

How often, if at all, will they be?

Setting a time period helps you focus on the right metrics and KPIs, and provides context for how the data you collect and analyse will affect your larger marketing objectives. Moreover, it provides the background you need to make strategic decisions about your social media marketing going forward.

Set your metrics in stone

You’ll have a decent idea of which key performance indicators (KPIs) are relevant to your purpose and objectives after considering the report’s goals, its recipients, and the time frame (more on social media KPIs in the following section!). Verify where the firm is in terms of development and separate leading signs from trailing ones.

Monitoring the Key Performance Indicators of Your Weekly Social Media Report

Using appropriate key performance indicators (KPIs) is crucial for producing a useful social media report. After all, the correct data sets presented in the right way may provide priceless insights that can guide a business in the right direction.
The objectives of your social media report will dictate which KPIs are necessary. Nonetheless, here are some key performance indicators that you should probably track:

Engagement

How often do people talk about your company online? This is a significant indicator of how well received your posts on social media actually are. After all, if they’re interested, they’ll care about your brand and be more inclined to make a purchase from you. Likes, comments, shares, and retweets are all examples of engagement metrics.

Reach

One’s social media reach is the total number of people who have viewed his or her posts (as opposed to the raw number of views your social media content is getting). The number of leads and customers your content might generate can be determined via tracking its reach.

Hashtags

Find out what’s popular, what’s trending, and how well your efforts are doing with the help of hashtags. Your hashtag’s success may tell you a lot about how many people are exposed to your brand and how involved they are with it.

Demographic data

Audience demographics include information on your target audience’s age, gender, ethnicity, financial level, and other similar factors. You may learn more about your audience’s interaction with your brand or the reasons your social media content isn’t doing well by monitoring and analysing this data. Moreover, demographic data may be used to flesh out your characters, allowing you to better customise your content to your target audience.

Modify your approach to social media in light of key performance indicators

Your social media campaign’s successes and failures, as well as areas for improvement, will become clear when you examine and assess your key performance indicators (KPIs).

There are areas that might be affected by the knowledge gained from your KPIs:

Technology you’re utilising
What you’re posting and when you’re posting it on social media.

While analysing the aforementioned metrics, it is best to have a holistic view rather than draw conclusions based on a single metric. To choose the optimal course of action, you need to cross-reference your data for new insights.