How To Increase Your Instagram Followers For Business Purposes
With approximately 2.5 billion monthly active users, Instagram is a great place to grow your business by connecting with current and potential customers, introducing your brand to new people, and generating traffic to your website. The good news is that there are a tonne of free or low-cost organic growth options out there, like SimplyGram’s growth service, that can help you accomplish your Instagram marketing objectives.
Determine your Instagram business goals.
When utilising Instagram for professional purposes, it’s important to have a firm grasp on what you hope to achieve. If you don’t know what you want, it will be impossible to devise the methods that will get you there. And all that will happen is that resources will be wasted. The more people who are aware of your brand, the more likely you are to make a sale, cultivate brand loyalty, or attend events associated with your company.
2Make Your Professional Profile Stand Out
To take advantage of all that Instagram can offer your company, you’ll need a business account. They say that the first impression is the last, therefore it’s important to establish a good one with your profile so that people will want to keep exploring it.
In your Instagram bio, you should briefly describe what you do. Choose a voice that reflects the character of your company. Include a link to the page you want them to visit (often your company’s website). Provide your phone number, physical location, and email address so that interested purchasers may get in touch with you.
You should also utilise the same business logo for your profile image across all of your social media profiles so that your followers can instantly recognise you and trust your content.
Maintaining a regular posting schedule on Instagram will allow you to offer more material for your followers to interact with, resulting in improved organic growth. It’s a great way to show your audience that you value their input.
And if you consistently share quality content that your followers enjoy, Instagram’s algorithm will reward you by prioritising your content in their feed. That is to say, your efforts in creating content (whether instructional or advertising) will not be in vain.
If you struggle to maintain a regular schedule, a week’s worth of material can be planned in advance. Social media scheduling solutions allow you to set a time and date for your posts to be published automatically.
Time Your Posts Correctly
Consistency is key, but so is timing your posts appropriately. If you want to expand your Instagram following, you need to publish when your target demographic is most likely to see and interact with your content.
You will need to learn via your own mistakes to do this. You might begin by publishing when you have the greatest chance of reaching your target audience. Analyse the user participation using the system’s built-in tools. Make the necessary changes to your publishing frequency to maintain reader interest.
5 Ways to Expand Your Follower Base using Hashtags
Hashtags are great for increasing the visibility of your posts, connecting with new people, and broadening the scope of your community. Using the proper hashtags in your posts can help your content appear among other posts, as more Instagram users like to scroll through comparable material on the same page with the aid of a specific hashtag.
Hashtags are a great way to get your page and brand in front of a new audience, and you never know when that could happen. Overusing hashtags might hurt the algorithm’s effectiveness, so it’s best to use them sparingly. When posting to Instagram, use only the top 3–5 most relevant hashtags. You may find the most relevant ones by looking at the hashtags your rivals are using.