Business is social. It’s not a matter of if your marketing team should utilise social media to engage prospects and produce leads; rather, it’s a matter of how much money to put into various channels and what kind of content to deploy. Brands need to be aware of their social footprint and how to safeguard it from things like account hacking, phishing, customer scams, impersonators, and unauthorised resellers/counterfeits. This applies to everything from employees sharing company updates on LinkedIn to e-commerce sites and web marketplaces used as selling tools. Interpersonal Communication These prompts urge recipients to open up about their thoughts and feelings. This is a golden opportunity for sales…